Organizations of all shapes and sizes have recently been
subject to social media security breaches. Accounts have been hacked, altered,
and used to promulgate unwanted messages. The devastating result has been
tarnished brand reputation and a loss of profile views and followers.
social media (network) security - an over-arching term that describes the policies and procedures implemented by a network administrator on social media “to avoid and keep track of unauthorized access, exploitation, modification, or denial of the network and network resources” (Janssen, n.d.).
social media (network) security - an over-arching term that describes the policies and procedures implemented by a network administrator on social media “to avoid and keep track of unauthorized access, exploitation, modification, or denial of the network and network resources” (Janssen, n.d.).
social media policy
- A social media policy is a corporate code of conduct that provides “guidelines
for employees who post content on the Internet either as part of their job or
as a private person” (Rouse, 2011).
There are 5 easy ways to secure your organization’s social
media channels to ensure that your organization stays protected:
·
Educate
and train employees: If you don’t want employees who are unfamiliar with
social media to be using those platforms due to security risks, then educate
them. Training employees about how to use social media tools helps ensure they
are doing so securely. Structured social media training programs exist. See
this recommended social media training template.
·
Centralize
your social media channels: Perform an audit of all the social media
accounts in your organization. Find out who manages them and who has access to
them. Delete any extraneous accounts and remove permission from anyone who shouldn’t
have it. Use a social media management system.
·
Protect
your passwords: Consider implementing
a password management tool, like LastPass. This tool generates secure passwords that you can use.
·
Develop a
message approval process: Social media management systems allow teams to
check the content of messages for errors and to review every post before it
goes public. This helps instill an appropriate approval process.
·
Have a
crisis plan in place: Train your team to run through various scenarios in
the event that one of your social media accounts were compromised so you are
prepared for the unexpected. Get your social media crisis plan in place.
Social media can be one of your organizations greatest assets or one of its easily vulnerable liabilities. Sound social media policies and security are meant to keep your mind at rest so you can stay focused on engaging audiences through our organization’s social media channels. Protect yourself!
References:
Janssen. (n.d.). Network Security. Retrieved February 24,
2014, from Techopedia website:
Rouse, M. (2011, August). Social Media Policy. Retrieved
February 24, 2014, from SearchCompliance