After taking my latest social media management graduate class, here are my 3 lessons learned. Hopefully these benefit you as you integrate your social media strategies into your overall marketing plans.
1- Buyer personas are essential in creating effective social media campaigns and digital initiatives. They allow for true understanding of the audience, thus enhancing content creation.
2- Two way engagement takes time! To really foster two way relationships, since they are a form of relationships, it takes constant monitoring and responding to forums and posts in order to actively engage with target audiences.
3- Find a niche and create great content. People will come back to a site or will be drawn to a site/social media channel when they find relevant content they desire. To distinguish oneself, a unique perspective and design allows for personal brand equity to be built.
Your thoughts? What do you feel are the most essential lessons for those managing social media channels for their businesses or organizations?
